Head - Corporate Communications at MS Agarwal Group (Sitaram Spinners | MS Life | AFStar )

Spearheading change management initiatives across textile and steel verticals and streamlining internal and external communication strategies.Developed unified brand guidelines, leading to 3x growth in online visibility and cross-platform consistency.Initiated an SEO-based blog strategy and paid LinkedIn/Facebook campaigns for product categories, increasing B2B inquiries by 45%.
- Drove employee storytelling and internal culture communication with Newsletter, townhall meeting, anonymous feedback portals, employee spotlights for better engagement and retention.Bagged the best recyclers award 2024 by CITI for Sitaram Spinners.Led PR for MS Life’s ₹1,200 Cr expansion campaign; secured Business Edition coverage and also prestigious Business Excellence Award.Produced monthly content calendars across all group brands, managing a cross-functional team for design, copy, and execution.Trained 500+ employees on communication best practices, brand messaging and enhanced hosting and public speaking abilities.

Building Public Relations & Strategic Communication at Kia India Pvt. Ltd

Establishing Public Relations, Corporate Communications, and dealing with Brand Reputation Management, Brand Advocacy, Media Relations along with Employees welfare.

Web technical Writer & Social Media Associate at Esthetic Insights Pvt. Ltd

Content creation & curation in terms of campaigns in social media sites Facebook & Instagram. Content creation of product brochures, product labels, product-based eCommerce website content, supporting customer support content & designers with concept strategies, creation of label claims, influencer, SMS & email marketing Content. Copywriting for google ads & campaigns, Scriptwriting & storyboard creation, social media content calendar creation & editing for Facebook & Instagram for all the clients (Cosmeceutical Brands).

SEO Content writer & Digital Marketing Associate at Clorder Technologies Pvt. Ltd

SEO friendly website content & google ads content for the US, UK clients & blog posting, article writing based on the food industry.

Content writer & Social Media Associate at Vhonk Digital Marketing Agency


Handling Clients data & social media accounts in health, education, fashion, media & entertainment. creation of website content on Instagram, Facebook & Twitter. Creation of content for Editorial calendars, events & Wikipedia content. Content Management of all existing clients & developing marketing strategies for the client campaigns.

Freelance Writer & Communications Consultant since 2012

Creation of Editorial Calendars, Wikipedia Content, Product based taglines, logo's label claims, Hosting Press meet & delivering interview/speech content, campaigns for Political organisations and NGO campaigns, travel blogging, guest blogging.

Overview of Previous Work Experience 

      • Strategic Communication
      • Experiential Storytelling: Brand Advocacy
      • Media Relations
      • Crisis Management
      • Brand and Reputation Management
      • Stakeholder Relationship Building
      • Content Development and Copywriting.
      • Event Planning and execution.
      • Reviewing client website content.
      • Creative writing involving the creation of comic strips.
      • Comic storylines and doodle based creative content.
      • Writing Blogs on Environment, Social awareness, and Travel & tourism
      • Handling social media profiles like Instagram, Facebook & Twitter for various clients
      • Social Media Management
      • Handling social media content & preparation of workflows.
      • Creation of a yearly content calendar.
      • Creation of Wikipedia content.
      • Article Submission on the restaurant industry or food sector.
      • Guest Blogging in various sites regarding company promotion.
      • Keyword research.
      • Market research & Analysis.Creation of Meta title, Meta description with keywords.
      • Google Ad words, Ad campaign Concept & Content involving Clients business promotion/deals.
      • Proofreading & editing of client website content.
      • Creation of website content for US company clients, few of them are www.clorder.com , www.legacylendingpartners.com – Copyrighted content
      • Creation of Alt Texts for Images /Content for the visually impaired/deaf persons.
      • Beauty Brand Skinncells - Ecommerce website content www.skinncells.com – Copyrighted content
      • Creation of Beauty & Skincare Products Label claims content.
      • Storyboard concept strategy
      • Script Writing for company videos.
      • Copywriting involving Tag lines, Logo based content.
      • Social Media Management in Instagram, Facebook.
      • Client Association & Collaboration.
      • Social Media Post & Story Calendar Creation.
      • Product Training.
      • Conducting Hurdles, meetings to advertising campaigns.
      • Managing a team of 10 to engage, advertise, create & market media campaigns.
      • Email Marketing.
      • Creation of Newsletters along with Email Templates.
      • Instagram Marketing.
      • Influencer Marketing.
      • Influencer Collaboration Content.
      • Creation of Engaging Campaigns.
      • SMS Marketing.
      • SMS Campaign Content.
      • Quora Marketing.
      • Article writing related to the restaurant industry.
      • Client data management.
      • Off-page SEO – submission for backlinks.