Head - Corporate Communications at MS Agarwal Group (Sitaram Spinners | MS Life | AFStar )
Spearheading change management initiatives across textile and steel verticals and streamlining internal and external communication strategies.Developed unified brand guidelines, leading to 3x growth in online visibility and cross-platform consistency.Initiated an SEO-based blog strategy and paid LinkedIn/Facebook campaigns for product categories, increasing B2B inquiries by 45%.
- Drove employee storytelling and internal culture communication with Newsletter, townhall meeting, anonymous feedback portals, employee spotlights for better engagement and retention.Bagged the best recyclers award 2024 by CITI for Sitaram Spinners.Led PR for MS Life’s ₹1,200 Cr expansion campaign; secured Business Edition coverage and also prestigious Business Excellence Award.Produced monthly content calendars across all group brands, managing a cross-functional team for design, copy, and execution.Trained 500+ employees on communication best practices, brand messaging and enhanced hosting and public speaking abilities.
Building Public Relations & Strategic Communication at Kia India Pvt. Ltd
Establishing Public Relations, Corporate Communications, and dealing with Brand Reputation Management, Brand Advocacy, Media Relations along with Employees welfare.
Web technical Writer & Social Media Associate at Esthetic Insights Pvt. Ltd
Content creation & curation in terms of campaigns in social media sites Facebook & Instagram. Content creation of product brochures, product labels, product-based eCommerce website content, supporting customer support content & designers with concept strategies, creation of label claims, influencer, SMS & email marketing Content. Copywriting for google ads & campaigns, Scriptwriting & storyboard creation, social media content calendar creation & editing for Facebook & Instagram for all the clients (Cosmeceutical Brands).
SEO Content writer & Digital Marketing Associate at Clorder Technologies Pvt. Ltd
SEO friendly website content & google ads content for the US, UK clients & blog posting, article writing based on the food industry.
Content writer & Social Media Associate at Vhonk Digital Marketing Agency
Handling Clients data & social media accounts in health, education, fashion, media & entertainment. creation of website content on Instagram, Facebook & Twitter. Creation of content for Editorial calendars, events & Wikipedia content. Content Management of all existing clients & developing marketing strategies for the client campaigns.
Freelance Writer & Communications Consultant since 2012
Creation of Editorial Calendars, Wikipedia Content, Product based taglines, logo's label claims, Hosting Press meet & delivering interview/speech content, campaigns for Political organisations and NGO campaigns, travel blogging, guest blogging.
Overview of Previous Work Experience