Head - Corporate Communications at MS Agarwal Group (Sitaram Spinners | MS Life | AFStar )
▪ Architected a unified corporate communications governance framework across Textile, Steel, and Retail verticals, tripling online brand
visibility and establishing consistent cross-platform messaging standards.
▪ Developed and executed an SEO-integrated content ecosystem and performance marketing campaigns that drove a 45% surge in B2B inquiries, directly supporting revenue growth objectives.
▪ Orchestrated PR strategy for the ₹1,200 Cr MS Life expansion; securing extensive national and regional media coverage, contributing to a 30% increase in sales.
▪ Directed full-scale brand identity transformation across all group entities; authored communications playbooks and messaging architectures that strengthened corporate reputation and stakeholder trust.
▪ Designed and led an internal communications framework, spanning newsletters, town halls, leadership stories, and employee engagement campaigns, significantly improving retention and organisational culture.
▪ Trained 500+ employees in brand messaging, professional communication, and public speaking, embedding a culture of confident and consistent communication across the organisation.
▪ Founded and led Women for Women Club, creating a structured inclusion and wellness program for 2,000+ women across Sitaram Spinners and MS Life, reducing attrition through targeted engagement & anonymous portal approach.
▪ Provided strategic communications advisory for the launch of Verosmart, MS Agarwal Group's fashion retail brand, delivering market positioning insights, competitive analysis, and go-to-market communication strategy, leading to ₹7 Lakh opening sale.
▪ Spearheaded PR and award strategy securing CITI Best Recyclers Award (Sitaram Spinners), Business Excellence 2024 (MS Life), and Top 10 TMT Bars Manufacturers 2025 (AF Star).
Building Public Relations & Strategic Communication at Kia India Pvt. Ltd
▪Managed the full spectrum of internal corporate communications, press releases, newsletters, leadership messages, and brochures, ensuring narrative consistency across all stakeholder touchpoints.
▪ Built and nurtured robust media relationships, securing strategic coverage across regional, national, and automotive industry platforms, reinforcing Kia India's brand credibility.
▪ Led crisis communications response, coordinating rapid information management with cross-functional teams; recognised with the K Award by Kia India MD & CEO for PR and crisis excellence.
▪ Conceptualized and delivered executive communication reports, analyzing industry trends and media sentiment for senior leadership, enabling informed strategic decision-making.
▪ Designed and executed rebranding strategy, corporate events, employee engagement programs, and internal initiatives that strengthened workplace culture and cross-departmental collaboration across Global touch points, including South Korea (HQ).
▪ Reduced employee communication-related queries by 35% through structured communication audits, policy messaging refinement, and responsive internal communication channels.
Web technical Writer & Social Media Associate at Esthetic Insights Pvt. Ltd
Content creation & curation in terms of campaigns in social media sites Facebook & Instagram. Content creation of product brochures, product labels, product-based eCommerce website content, supporting customer support content & designers with concept strategies, creation of label claims, influencer, SMS & email marketing Content. Copywriting for google ads & campaigns, Scriptwriting & storyboard creation, social media content calendar creation & editing for Facebook & Instagram for all the clients (Cosmeceutical Brands).
SEO Content writer & Digital Marketing Associate at Clorder Technologies Pvt. Ltd
SEO friendly website content & google ads content for the US, UK clients & blog posting, article writing based on the food industry.
Content writer & Social Media Associate at Vhonk Digital Marketing Agency
Managed communications and social media strategy for 18+ clients across health, education, fashion, media, and entertainment sectors, increasing average client engagement by 25%.
Freelance Writer & Communications Consultant since 2012
Delivered PR, content writing, and marketing communications services to clients, including NTPC Creche NGO, improving community engagement by 30% through targeted campaigns. Also, provided marketing & branding strategy as a consultant to GCC clients.
Overview of Previous Work Experience
